Some of the frequently asked questions I receive are:
Can I get my google ranking back? Your google rank depends on many factors. Your ranking will not instantly be regained. If your market is saturated, it will take longer. A standard observation is the number of competitors that are listed online and their online search engine optimization efforts. If the market is not saturated it could be very simple.
Simple Tips: Watch out for one size fits all agencies. We preform several market analyses before quoting a package price, we also evaluate what type of content is best for your industry. This simple tip will improve your businesses digital footprint. Before uploading anything to the internet, make sure the name for the files you are uploading match your business, keep it consistent with everything you save and upload to your social media.
They deleted all my google information, and took my website off the internet.
This is not illegal, but it is in my opinion unethical. If they created your google business account and did not give you full access, ask for it.
At Ebenezer brands we believe you should own everything you paid for, and all your data and information should be released to you unless otherwise stated in your contract.
Most companies use client relationship management tools (CRMs) where they can choose to give you access to your website, however; the websites are held under their management tool. This means that when you walk away from them, they don't have to transfer your website to a new server for you.
Simple Tips: Always ask questions. Create an excel sheet with your google business username and password, make sure you have admin access to everything the marketing company is managing. Make sure you ask what would happen if you left them.
I felt like I was paying the last agency too much and had little to no results, will that happen again?
Results vary for many reasons, here's 3: the marketers skill set, the industry of your business or the quality of the content being produced. Ask your marketer how their organic and paid content preform in your industry. Don't be afraid to ask questions! Whether you allocate your money towards creating great content or "okay content" your only offsetting costs. Ad spend it the amount of money paid to platforms like: google, Facebook, or Instagram, to sponsor your ad. When you do not have an Ad spend, you are simply producing organic content.
Simple Tips: Note, if you don't understand what they're selling you, ask.
Should I do my own marketing, have my kids do it for me, or hire someone?
For most bootstrapped start-ups making the decision to invest into a well thought of brand, website, or advertising & marketing is hard. You gotta chose your "hard", it's going to take time and money, to learn by trial and error. Yes, you can have success marketing on your own, but you will pay for the learning curve in some form. Again, your results will vary per industry. The best way to ensure people know you exist is by investing into marketing and advertising.
Simple Tips: Can you afford to mess up? Do you have time on your side? If the answer is yes for both, go right ahead.
Your Pal Yesy E
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